Saraiva Installs New CEO as Digital Begins Paying Off

José Luiz Próspero says farewell to Saraiva

After 37 years of working at Saraiva, José Luiz Próspero is leaving behing the job of CEO. He started working at the company as an intern, helped implement the concept of “megastores” for which the retailer is known today, and became director of publishing arm of Saraiva 10 years ago.

Mr. Próspero’s functions as editorial director will go to Maurício Fanganiello, who will be responsible for the company’s editorial units. Mr. Fanganiello worked formerly as New Business, IT and Digital Content Director, his new position reaffirmes Saraiva’s focus on digital market. The post as CEO will be occupied by Jorge Saraiva Neto, who will manage the whole group.

In addition to these changes, last month Saraiva reinforced its digital team and hired Lilian Dionysia, from the Livraria Cultura bookstore chain, to work as new manager of digital content and serve the 220 client publishers delivering ebooks through Saraiva.

Saraiva’s focus on digital is paying off: the newspaper Estado de São Paulo reported that the publisher’s ebook sales were equivalent to those at  its “3rd place store” in terms of volume – in January 2012, it was the equivalent of its 79th store. Today, Saraiva offers about 15,000 ebook titles in Portuguese (250,000 in other languages) and expects to offer books from some 300 publishers by the end of the year. Its reading app, Saraiva Reader, launched in 2010, reached 1.6 million downloads last month, according to the company.

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