By Iona Teixeira Stevens
After Frankfurt in 2013 and Bologna in 2014, Brazil will be featured at yet another European book fair: Brazilian literature will be the theme of the International Book Fair in Göteborg in Sweden in 2014.
In a statement, Maria Källsson, Director of the Book Fair, said: “Although we already know of publishers in South America and Brazil, this will be the debut of the South American continent as the theme at the Fair. It will be very interesting to offer our visitors a different look on this culture and this stunning country in transition.”
Scandinavian literature has gained momentum in the Brazilian market in recent years. Brazil’s participation in Gothenburg now shows that the exchange is also going the other direction as well, driven by Brazil’s participation in international fairs and joint efforts of publishers, literary agents and internationalization programs of literature.