On Monday, the Brazilian newspaper Estado de São Paulo published an article analyzing the increase of Brazilian book megastore chains. Journalist Nayara Fraga demonstrated that the percentage of stores with revenue of between $7 and $10 million jumped to 17% in 2012 from 3% in 2009, according to data from Gfk Research. And, contrary to what one might imagine, the biggest part of the expansion was in brick and mortar stores. Some examples of megastore chains include Livraria Cultura, with stores in 8 different states and four branches opening this year. Livrarias Curitiba, which has a strong presence in the southern states of Paraná and Santa Catarina, opened two in 2012 and will open another 1,000-square-meter store in the state of São Paulo. The largest chain, Saraiva, owner of one hundred stores, will open four more this year.
Statistics on Brazilian Publishing
The latest Simplissimo survey revealed there are currently 25,000 Portuguese titles available in the digital format in Brazil, a jump from 16,000 in August 2012. Read More
A new survey of Brazilian book retail during 2012 reveals that Brazilian titles are competitively priced and sell steadily throughout the year. Bestsellers, while important, don’t necessarily dominate the market. Read More
Based on number released by DLD, one of Brazil’s biggest ebook distributors, we forecast the ebook market in Brazil at 3.57m units sold—or 2.6% of the overall market—for 2013. Read More