Brazil’s Bestselling Books and Top Publishers of 2012

By Carlo Carrenho and Iona Stevens

Brazil's top-selling Brazilian author of 2012

PublishNews’ annual list of best-selling books confirmed what appeared to be the year’s biggest two trends in the Brazilian publishing market: erotic novels and religious authors. E.L. James’ Fifty Shades trilogy and evangelical bishop Edir Macedo led the weekly bestseller lists throughout the year and ended up on top both the fiction and nonfiction categories. Catholic priest Marcelo Rossi launched the children’s version of his book Agape, which was a bestseller in 2011 and now is on top of the children’s ranking. In the business category, the long time bestseller The Monk Executive by James Hunter is first for the second year in a row, and in self help, the winner is Allan Percy’s Nietzsche, antistress en 99 pilules philosophiques.

The bestsellers in each category are:

  • Fiction: Fifty Shades of Grey, E. L. James (Intrinseca)
Non-fiction: Nada a Perder, bishop Edir Macedo (Planeta)
  • Childrens: Agapinho, Father Marcelo Rossi, (Globo)
  • Self Help: Nietzsche, antistress en 99 pilules philosophiques, Percy Allan, (Sextante)
Business: The Monk and the Executive, James Hunter (Sextante)

The following lists ranks the publishers according to the total number of titles published by a house that landed on the list of bestellers, no matter how many weeks it stayed there. This year Sextante once again topped the list:

  1. Sextante, 64 books
  2. Record, 42 books
  3. Companhia das Letras, 30 books
  4. Intrinsica, 29 books
  5. Novo Conceito, 28 books
  6. LeYa, 27 books
  7. Ediouro, 25 books
  8. Santillana, 22 books
  9. Gente, 20 books
  10. Planeta and Saraiva, 18 books

Compared with 2011, the first and second place publishers the same, although the number of books is reduced. In 2011, Sextante was in first place with 73 titles on the list, and beat Record, with 59. In the other positions there were significant changes: Ediouro and Companhia das Letras, for example, switched positions. Companhia went from the 7th position in 2011 to 3rd, mainly due to its new imprint Paralela, which put seven books on the list by itself. Meanwhile, Ediouro went from 44 bestsellers in 2011 to only 25 this year. So it dropped from third to seventh place. The young publisher Novo Conceito more than doubled the number of books in PublishNews’ bestselling list: it had 12 titles in 2011 and this year, 28.

Also worth mentioning is that LeYa, in 6th in 2012, went up 2 positions from 2011 and Santillana fell from 5th position in 2011 to 8th last year. In total, 523 titles from 81 publishers and publishing groups appeared at least once in the weekly bestseller lists in 2012.

Bestsellers by Brazilian authors:

  1. Nada a perder, Edir Macedo, Nonfiction, Planeta do Brasil
  2. Agapinho, Padre Marcelo , Children’s, Globo
  3. O x da questao, Eike Batista, Nonfiction, Primeira Pessoa
  4. E tudo tao simples, Danuza Leao, Nonfiction, Agir
  5. A queda, Diogo Mainardi, Nonfiction, Record
  6. Agape, Padre Marcelo, Self help, Globo Livros
  7. Guia politicamente incorreto da história do Brasil, Leonardo Narloch, Nonfiction, LeYa
  8. Desperte o milionario que ha em voce, Carlos Wizard Martins, Business, Gente
  9. A privataria tucana,Amaury Ribeiro Jr., Nonfiction, Geracao Editorial
  10. Guia politicamente incorreto da filosofia, Luiz Felipe Ponde, Nonfiction, LeYa
  11. Mentes ansiosas, Ana Beatriz Barbosa Silva, Nonfiction, Fontanar
  12. Casamento blindado, Renato e Cristiane Cardoso, Self help, Thomas Nelson Brasil
  13. Encantadores de vidas, Eduardo Moreira, Nonfiction, Record
  14. Mulheres inteligentes, relacoes saudaveis, Augusto Cury, Self help, Academia de Inteligencia
  15. As esganadas, Jo Soares, Fiction, Companhia das Letras
  16. A vida sabe o que faz, Zibia Gasparetto, Self help, Vida e Consciencia
  17. 1808, Laurentino Gomes, Nonfiction, Planeta do Brasil,
  18. Dialogos impossiveis, Luis Fernando Verissimo, Fiction, Objetiva
  19. Nunca fui santo, Marcos Reis e Mauro Beting, Nonfiction, Universo dos Livros
  20. Feliz por nada, Martha Medeiros, Nonfiction, L&PM

Bestsellers by foreign authors

  1. Fifty Shades of Grey, E. L. James, Fiction, Intrinseca
  2. Fifty Shades Darker, E. L. James, Fiction, Intrinseca
  3. Fifty Shades Freed, E. L. James, Fiction, Intrinseca
  4. Game of Thrones, George R. R. Martin, Fiction, LeYa
  5. Nietzsche, antistress en 99 pilules philosophiques, Allan Percy, Self help, Sextante
  6. Hunger Games, Suzanne Collins, Children’s, Rocco
  7. The Choice, Nicholas Sparks, Fiction, Novo Conceito
  8. Diary of a Wimpy Kid – Cabin Fever, Jeff Kinney Children’s, Vergara & Riba
  9. The Monk and the Executive, James Hunter, Business, Sextante
  10. Diary of a Wimpy Kid, Jeff Kinney, Children’s, Vergara & Riba
  11. The Little Prince, Antoine Saint-Exupery, Children’s, Agir
  12. Steve Jobs by Walter Isaacson, Nonfiction, Companhia das Letras
  13. Bared to You, Silvia Day, Fiction, Paralela
  14. One Day, David Nicholls, Fiction, Intrinseca
  15. The Son of Neptune Rick Riordan Children’s Intrinseca
  16. A Feast for Crows, George R. R. Martin, Fiction, LeYa
  17. The Vow, Kim Carpenter/ Krickitt Carpenter, Fiction, Novo Conceito
  18. The Best of Me, Nicholas Sparks, Fiction, Arqueiro
  19. A Short History of Christianity, Geoffrey Blainey, Nonfiction, Fundamento
  20. The Prague Cemetery, Umberto Eco, Fiction, Record
  21. La Parisienne, Ines de La Fressange/Sophie Gachet, Nonfiction, Intrinseca
This entry was posted in Bestsellers and tagged , , . Bookmark the permalink. Both comments and trackbacks are currently closed.


  1. Posted January 11, 2013 at 3:05 pm | Permalink

    An interesting list! Is it true that Edir Macedo’s biography only reached number one because his church, the Igreja Universal (Universal Church) ordered hundreds of thousands of copies?

  2. Posted January 11, 2013 at 3:27 pm | Permalink

    Stefan, the sales showed at the article are bookstore sales only! The Universal Church actually publishers and sells their own edition. Of course, there is a huge ammount of their adepts buying the books at the bookstores, but it is important to make it clear that PublishNews list does not consider “institutional sales”.

    • Posted January 12, 2013 at 7:53 pm | Permalink

      Carlos, I don’t know whether to laugh or cry. Edir Macedo, of all people! Thanks for clearing this up.