33% of Brazilians Read a Book Last Month

Boys reading at Jornada Passo FundoAccording to a study by Target Group Index, which belongs to the Brazilian research group Ibope, 33% of Brazilians read a book (any book) in the last 30 days. Data showed that 53% of the interviewed read often and 47% only read sometimes. Among the readers, 60% are women. Also, most readers belong to first and second socioeconomic classes, called AB in Brazil (54%), followed by class C, 40%, and lower classes DE, 6%. Regarding age groups, most of readers are between 25 and 34 years old, 22%, followed by age groups 12 to19 (19%), 35-44 (18%), and 20-24 (11%).

The capitals of Belo Horizonte and Porto Alegre stand out due to their high percentage of readers, 41% both of them, followed by Brasília, 37%.Target Group Index interviewed 20,736 people between 12 and 75 years old in the country’s main urban areas, between July 2011 and August 2012.

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