Apple’s iBookstore Outselling All Competitors in Brazil

Even with an under-the-radar launch, prices in dollars, credit card restrictions and a 6% tax on international transactions, Apple’s Brazilian store is selling more ebooks than Amazon, Kobo and Brazilian retailer Saraiva, as reported by journalist Raquel Cozer on Saturday, December 15th. Although no retailer mentioned any figures, as it is usual in publishing digital market, Ms Cozer states that Apple is in fact selling way more than Amazon.

Google Play has also done well these first weeks, but Amazon’s sales, to everyone’s astonishment, have been disappointing, in some cases lower than Brazilian retailer Saraiva. But both Amazon and Saraiva have sold more than competitor Kobo, a partner of Livraria Cultura bookstore chain.

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