The federal government is not the only institution that buys books in large quantities in Brazil. On Tuesday, August 14, the state government of São Paulo announced the purchase of over 12 million books for a trio of education programs. The largest one, called “Knowledge Support Program,” which distributes the books directly to public school students, accounted for nearly 11.3 million copies and 42 different titles. Four publishers sold over a million books to this particular program: Abril Educação, Record, Global and Santillana. The next step is to negotiate prices with publishers. According to editors that participated in the program last year, the state education department required a 85% discount rate on book prices in 2011.
Statistics on Brazilian Publishing
The latest Simplissimo survey revealed there are currently 25,000 Portuguese titles available in the digital format in Brazil, a jump from 16,000 in August 2012. Read More
A new survey of Brazilian book retail during 2012 reveals that Brazilian titles are competitively priced and sell steadily throughout the year. Bestsellers, while important, don’t necessarily dominate the market. Read More
Based on number released by DLD, one of Brazil’s biggest ebook distributors, we forecast the ebook market in Brazil at 3.57m units sold—or 2.6% of the overall market—for 2013. Read More