By Flávia Leal
Portugal’s Tinta-da-China, one of the country’s most prestigious publishers, is establishing a venture in Rio de Janeiro. Company founder Barbara Bulhosa visited Brazil last year and, she explained, found the the national book market “in full expansion mode” — unlike at home, where the country continues to suffer from the ongoing European financial crisis.
Bulhosa intends to introduce new Portuguese authors to Brazil and also launch Brazilian authors across the Atlantic. Tinta-da-China, which means “Chinese ink” in Portuguese, focuses on high literary works an has a reputation for high-quality, beautiful editions.
The move follows LeYa and Babel, two other Portuguese publishers, who opened subsidiaries in Brazil in recent years.