Meet the Publisher: Editora Intrínseca’s Foreign Hit Factory

Editora Intrísneca

When looking for a publisher to release your book in Brazil, you can’t afford to ignore Rio-based publisher Editora Intrínseca. Founded in December 2003, the company has since published a grand total of 105 titles — many of them overseas bestsellers. They’ve published books at an average of 15 titles each year, jumping to 30 in 2010. It may not seem to be a lot . . . and it isn’t. What is amazing about Intrínseca is that this young publisher is — despite its modest output — one of the publishing houses with the highest sales in Brazil, with 3.6 million units sold in 2010. At the moment, Intrínseca has 11 titles in the PublishNews bestseller list and holds the second overall position for the year so far.

Intrínseca has been a success since the publication of it’s very first book, Hell – Paris 75016 by Lolita Pille. Following that, the company translated and published some of the most popular international bestsellers, including Stephanie Meyer’s Twilight series (five million copies sold in Brazil), The Book Thief by Marcus Zuzak (1.3 million), and Rick Riordan’s Percy Jackson series (1.2 million). The company remains focused on buying rights to successful international titles and is looking to acquire 50 international titles per year, all in addition to providing a home for new Brazilian works.

The books are produced by staff of 20, who have pleasure of working in the Gavea’s neighborhood, a residential area surrounded by trees that is also very close to the Botanical Garden, and located at the bottom of Corcovado (where the statue of Jesus Christ looks down over the city).

During 2011, Intrínseca has been ramping up production and plans to publish 50 titles -– the most in a single year in the company’s history. Among the forthcoming books are A Day by David Nicholls, the polemical bestseller Battle Hymn of the Tiger Mother by Amy Chua, The Lost Hero by Rick Riordan, which marks the start of his new series, Heroes of Olympus, and I Am Number Four, the first title of Pittacus Lore series produced by James Frey’s fiction factory “Full Fathom Five”, (the publication date of the book will coincide with the the release of DreamWorks’s film adaptation on Apri 15).

The publisher is planning to fly several overseas authors to Brazil for events. This year this includes Deyan Sudjic, director at London’s Design Museum and author of The Language of Things, who is coming in March. Parag Khanna, whose titles The Second World: How Emerging Powers Are Redefining Global Competition in the Twenty-first Century and How to Rule the World will be released in April, is expected to visit the country in May. Alain de Botton, whose How Proust Can Change Your Life and A Religion for Atheists will be published by Intrínseca, already has his plane ticket booked for November (and we all know he’s no stranger to airports).

Information for all of Intrínseca’s books and authors can be found on its web site. You can also communicate directly with the company via its Facebook page.

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